From Bottom-Up to Top-Down in the Store Environment: Multisensuality Using the Example of Background MusicChapter First Online: 08 February 2023 pp 59–79 Cite this chapter Multisensory in Stationary Retail Geor
In order to further validate the NFC-IAT, we examined possible effects of directly and indirectly assessed NFC on ERP indicators of bottom-up and top-down attention allocation using a task that allowed a distinction between electrocortical responses to novelty and complexity. While we could not fi...