It’s crucial that your business stays ahead of the curve, so we’ve put together a shortlist of the five major social media trends and the corresponding best practices to tackle them. Seizing these trends will give you a competitive edge and set you up for success this year and beyond. ...
Smart Insights Business Members can use ourquarterly digital media updates trackerto review the latest changes. This resource saves you time and mental energy as we regularly check for updates for you across 12 major digital and social media platforms. As well as getting a top-level briefing of ...
Below, we’ll detail 23 major social media platforms that remain highly relevant in 2025. These MAU figures are approximations based on current data (as of late 2024), but they highlight the scale and potential reach. 1. Facebook: 3.0+ Billion Monthly Active Users Why It MattersAs th...
79% of Americans use social media sites, with the average person spending over 2 hours a day on social platforms. This is one fo the reasons whysocial media marketingis such a great option for small and medium-sized businesses. All this time spent on social media has a huge impact on ma...
Invest in Chinese Social Media Platforms to Stay Ahead Why Is Chinese Social Media Important for Global Brands? The numbers tell you everything you need to know. According to our latest Global Digital Report,more than one billion people in China are now internet users. This amounts to 73.7%...
As of 2025, the top 5 social media platforms by monthly active users are: Facebook – 3.07 billion MAUs YouTube – 2.5 billion MAUs WhatsApp – 2 billion MAUs Instagram – 2 billion MAUs TikTok – 1.59 billion MAUs These platforms offer the widest reach and broadest social media usage glob...
Now, let’s take a closer look at each of the top 5 social media platforms in Japan. LINE: Much more than just a messaging app LINE is the most popular social media platform in Japan. It was originally a subsidiary of the Korean companyNAVERbut is now listed on the Tokyo Stock Exchang...
Certified by the Major Social Media Platforms All the major social platforms give certifications to their top advertisers and media buyers. These courses allow companies to stay up-to-date with the latest changes and learn the best practices that all professionals should follow. ...
A micro influencer marketing platform is a marketplace where brands can find influencers with at least 1,000 followers on major social media platforms. Many influencer marketplaces go far beyond a directory of influencer profiles. They also offer influencer relationship management tools that help you...
Invest in Chinese Social Media Platforms to Stay Ahead Why Is Chinese Social Media Important for Global Brands? The numbers tell you everything you need to know. According to our latest Global Digital Report,more than one billion people in China are now internet users. This amounts to 73.7%...