The American Specialty Toy Retailing Association (ASTRA) surveyed a group of independently owned retailers about thetoy trendsthey’re seeing so far for 2024. “Our small retailers are on the front lines with consumers, having conversations, and seeing first hand what’s hot every day,” said S...
Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the ...
“If there is one key takeaway that ties all the latest toy and play trends together, it’s that what consumers want matters more than ever,” says Adrienne Appell, Executive Vice President of Marketing Communications at The Toy Association. “In part due to the current economic climate, toda...
for parents to get a sense of what's hot in toys this year. They also serve as a catalog for little ones to peruse and mark their wishlist items. While each retailer's toy list is unique, you can get a sense of trends and popular toys across the board after browsing through each ...
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ASTRA.“These trends were compiled through the lens of the small retailer. They’re on the front lines, they’re hearing what is wanted from consumers and they were able to walk our show floors to see what fits those consumer interests. We anticipate it’s going to be a strong toy year...
After a historic year that saw U.S. toy sales skyrocket with millions of families stuck at home, The Toy Association today unveiled the top toy trends that are expected to drive industry sales in 2021.
China's baby products market experienced notable shifts in the first half of 2024, as per a recent report released by the China Toy & Juvenile Products Association (CTJPA). The report, titled "Tmall Data Analysis Report on Baby and Children's Products, H1 2024", highlights key trends and ...
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Already, there are signs that this is playing out. Retailer Toys 'R Us has identified four toy-buying trends that it sees unfolding in its stores. It calls the first one the "Retro Rewind." This not only refers to the popularity of traditional toys such as hula hoops and games such as...