There are various types of marketing analytics tools and software. Still, the end goal is always the same – they’re designed to automate the collection and organization of data for you to analyze. Some of the common types of marketing data analytics tools are used to capture includes: Webs...
Marketing analytics software analyzes data from websites and email campaigns to measure performance. It provides a complete view of customer interactions with your brand, personalizes marketing and fosters social media engagement. Data connections, visualizations, mobility, scalability, security and compliance...
Twelve tools to help identify your best-performing tactics and content, and do more of what works.
The best marketing analytics software have proven time and time again to be an essential asset to the success of implementing a business’ marketing strategy. The tools help marketers optimize their efforts to reach the right audience at the right time, create the most compelling, successful market...
In our view, the tools and analytics marketers need break down into 3 phases: Acquire Convert to lead Convert to deal. While Google Analytics provides relatively easy access to some of the analytics for phases 1 and 2, there’s more that advanced marketing analytics tools have to offer. And...
With digital marketing analytics tools, harness and unify business data to provide insights that power business impact. Learn more about Marketing Analytics.
The definition of Marketing AnalyticsMarketing analytics is used by commercial organizations to assess the results of marketing campaigns (return on investment (ROI)) and to make important choices about marketing activities.Marketing efforts such as demographic studies, conjoint analysis, customer ...
At its core, marketing analytics is the process of studying data to assess the performance of a marketing activity to reach an end goal.
4 Marketing Analytics Tools That Are Shaping the IndustryOften marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.Jean Spencer
With digital marketing analytics tools, harness and unify business data to provide insights that power business impact. Learn more about Marketing Analytics.