has always been connected. Digital environments such as Twitch are their playground. They expect their social experiences to be dynamic, in real time and collective. It's no coincidence that the likes of Twitch, Fortnite and Roblox are booming and there ...
It's no coincidence that the likes of Twitch, Fortnite and Roblox are booming and there is so much talk of the ‘metaverse’. This cultural shift is going to require marketers to adapt to a far more non-curated and fluid approach to engage this audi...