tone of voice 中文brand equity “tone of voice”的中文意思是“语调”或“口吻”,通常用于描述一个人或组织在沟通中使用的语言风格和表达方式。 “brand equity”的中文意思是“品牌资产”或“品牌权益”,它指的是一个品牌在市场上的价值和影响力,包括品牌知名度、品牌形象、品牌忠诚度等方面。
Brand Voice vs. Tone of Voice: What’s the Difference? Brand Voicerepresents your brand’s unique perspective and the values you stand for. In other words, this is your brand’s overall personality. Your tone of voice refers to how your brand communicates with your audience, which can inclu...
A brand’s voice is the personality a brand gives off, and comes from the brand’s style, message, representation, and engaged audience.
Fed up with brand and tone of voice guidelines sounding the same? Us too. We're a London agency making branding better - with words.
在生活中,我们不用看就知道这是我们的朋友或者家人在说话。我们除了可以辨别出他的声音之外,我们还可以从他常用的短语,说话的方式,抑扬顿挫的声调,带有情绪的语气等方面辨认出他。当我们在一个陌生的场合和陌生人聊天时,我们也可以从他说话的声音和语气来推断出他的性格,喜好,甚至教育背景或工作背景。
We have all heard people say things like “watch your tone” to people who are speaking, but what exactly does “tone of voice” mean when applied to a brand? Your tone of voice describes how your brand communicates with the audience, which will have a part in influencing how people thin...
Analyzing how big-name brands promote their tone of voice can be helpful in understanding the nuances of brand tone of voice. 1Slack Neutral 😐 and direct 🎯 “Work more easily with everyone. Stay on the same page and make decisions faster by bringing all of your work communication into...
On several marketing blogs, though, “tone of voice” is confused with written tone, especially when used to describe writing for a brand. Tone of voice vs. tones of voice vs. tone and voice As mentioned above, “tone of voice” is a phrase used to describe the spoken word, strictly ...
Make people feel they're in on the joke – don't punch down Add a pinch of humour, not a dollop Smart asides, not cheap puns and cliches Be self-assured, but never arrogant Contextual moments, not stereotypical tropes Operational comms ...
Tone of voice isn’t what we say but how we say it. Robert Mills shares some cases and tips about how to find the right tone for your project or brand. Stand out from competitors and create a consistent user experience.