07 Take a look at the pricing strategy 08 Compare the customer experience Competitor comparison Competitor analysis is like trying your friends’ pizza slices before ordering your own — so you know who’s got the best toppings. Sure, you never know if the final result will be exactly what y...
This will allow you to quickly see what channels the competition is using to build their digital marketing strategy, and where you need to dig in further to better understand the tactics they are leveraging. By looking at the data in the table above, you can see that Competitor 1 is taking...
What is a go-to-market strategy? A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will bring a new product or service to market while reaching its target customers. The purpose of a GTM strategy is to provide a blueprint for delivering a product or...
Do you plan to offer a cheaper solution? Are you going head-to-head on a competitor product? Tip: Know where your new product falls in your company’s value chain to ensure it’s doing its job. 4. Define your target customer Understanding your audience is one of the most important part...
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Competitive analysis can make or break your content marketing strategy this year. Here’s how to do it in five easy steps — and right from your desktop.
A direct competitor is a business selling the same product to a target audience you are eying. Knowing their market positioning, pricing, marketing and sales strategy will help you work out a set of differentiators to carve out your position on the market. Brett Regan Brett Regan is an ...
Learn more about go-to-market (GTM) and what's included in a successful go-to-market strategy. Understand GTM tracking and what tools can help bring new products to market.
What do you offer (features, price, functionality) that your competitors don’t? If a competitor’s product is popular, why is it resonating with customers? How can you use that information to frame your own messaging? If you have an AI-powered CRM, you can likely offload some of this ...
Say you identified a couple of competitors that outrank your business for some critical keywords. Your action plan might include revisiting your content strategy and updating pieces with low organic traffic. What to Do With Your Competitor Audit Findings ...