Send a series of e-mail messages at the same time each day, week, and month. If your messages are directed at other businesses (or people at their work), send them so that they can be read during the work week but not on Monday morning (don't send your messages between Friday noon...
10 Tips on Email MarketingWilliam Gissen
Keep on cleaning your email list Take the time and effort to remove all bad email addresses from your list in order to have a successful email marketing program. In case there are too many undeliverable email addresses in your list, the email providers may flag you as spam. Choose a reliab...
however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment.
1. Focus Your Email Content 2. Include Social Sharing Buttons on Your Marketing Emails 3. Add a Link to Your Mailing Lists in Your Employees Email Signatures 4. Collect Email Addresses In-Store 5. Host an Offline Event 6. Create a Whitepaper or eBook ...
One of the biggest advantages of email marketing is that it allows for convenient customer segmentation. Easily segment your subscribers into smaller groups based on factors like: Their age and gender Their location Their interests Their engagement level ...
Generally speaking, a good engagement rate for email marketing should be between 15-25%. However, this can vary greatly depending on factors such as how often emails are sent out and the relevance of the content to the recipient. To maximize engagement rates it’s important to focus on ...
Each audience will have slightly different preferences, and a single guide on email marketing best practices and tips can’t tell you these nuances – you have to learn what your audience wants yourself. Therefore, analyze your analytics to understand what content ideas, copywriting, and publishing...
How to use email marketing to grow your business [WEBINAR] Kathy EnnisLittlePiggy Whether you need help to start a business, brand a business, market a business, or someone to work with you on a specific project, you’ve come to the right place. I have the knowledge, experience ...
Whether it’s directing recipients to a product page, inviting them to a webinar, or encouraging them to download an e-book, a well-placed CTA guides recipients on the next steps you want them to take. Email marketing remains a cornerstone of effective digital communication, allowing businesses...