Here are a few tried-and-tested direct response copy rules that have been developed after decades of studying response rates to thousands of advertisements, marketing materials, direct mail packages, online initiatives, radio spots, and television commercials. Following these rules will help get your...
Online SMEs have the option of absorbing these fees as part of their business operating costs, but it is certainly not the only strategy for dealing with conversion fees. Some SMEs add the conversion costs as an additional fee at checkout but, Shimkin cautions, this is likely to result in ...
The revenue potential for online businesses continues to grow. In 2020,eCommerce accounted for 18% of global retail sales. That number is expected to grow to close to 22% by 2024. Still, maybe your business isn’t seeing the growth you would like. No matter how hard you try, you are ...
Now is the best time to start an online business A reported1 million businesses openedin 2017, with 898,000 businesses closing that same year, and only80% of businessesgenerally make it past their first year. Usually, only half go on after their fifth year, so it’s clear that those fir...
Create good content for the Facebook algorithm. Learn the 7 E’s of Marketing. Don’t be left behind! You can succeed online byfollowing some of these basic tipsto get started. †Building a business takes time and a lot of hard work. All commissions and bonuses are earned through the...
1. Plan for worst-case scenarios What will you do if someone hacks into your business or engineers a fraudulent money transfer? It’s important to be able to respond quickly. Kelly suggests writing up a plan and running drills to test it. “Most organizations have a fire drill or a life...
At the time, finding, picking, and purchasing a product without seeing it in person was unheard of. Fast forward 30 years, and just about every business interaction is, or can be, handled online. That goes for the exchange of money from customer to a business, emailed receipts, and delive...
Start your online business today. For free.Start free trial Picture this: You’ve spent the afternoon shopping online, have finally pressed the fateful Order button, only to realize you’ve ordered two of the same item. Who do you turn to for a quick and painless fix? Customer service,...
In this episode of #AskStefan, you will learn some online business tips that will help you focus on what is most important in your internet business. First, you need to be clear on what your ultimate outcome is for your business. By clearly defining your outcome, you'll have a target ...
Explain the importance of not over-stretching yourself on lots of social media channels, just for the sake of it. Research the platforms and identify which ones match your target audience and your marketing goals. Your business is unique and the normal categories may not apply, but broadly s...