Anotheron-platform targeting strategyis Video View campaigns. With these, you can optimize for either ThruPlay or 2-second continuous views of yourFacebook video ads. Facebook recommends ThruPlay (as do we) as it will optimize to get the most completed video views if the video is 15 seconds ...
Whether you’re selling to businesses (B2B) or consumers (B2C).You’ll see a correlation between people’s daily routines and the time they spend on Facebook. Office workers, for example, are likely to use Facebook during their commute and lunch breaks. To find your optimal posting times,...
Six tips for running successful Black Friday Facebook Ads To achieve success with your Black Friday campaigns, you’ll need a solid advertising strategy in place. Here are six tips to get you started. 1. Start planning early ahead of Black Friday weekend Planning ahead helps your brand get...
This tracking tool measures cross-device conversions to report the consumption patterns of your audience by device. Facebook Pixel even tells you which device type is best for your audience so that you can optimize your ads for optimal conversions and a lower cost per click. How to Create a ...
But let’s face it: navigating the world of Facebook marketing can be overwhelming. That’s why we’ve compiled a list of killer tips and tricks tailored specifically for financial advisors like you. From crafting engaging content to leveraging targeted ads, we’ll show you how to make the...
Luckily, Facebook provides robust analytics tools to offer insight into what’s working and what’s not. You can see which ads are most effective and give you the most bang for your buck. To find what works the best, use A/B testing. With A/B testing, you create and run two or mo...
Creating and managing Facebook ads can be a bit difficult. Here are a few tips to help you through the process.
Genuine content is king for Facebook. They try to maintain a space where everyone can trust what they see. Ads can't be about products or services that often come with misleading or deceptive practices. From promising outcomes that sound too good to be true in the fields of health, weight...
What’s Next For AI in Facebook Ads? AI in Facebook advertising isn’t going anywhere. In a recentrelease, Meta said one of their key focuses in 2024 was extending the platform’s AI capabilities. Meta’s main goal is to develop the world’s best recommendation technology by 2026. They...
The most common (and easiest) way to launch ads is through social media, like Facebook and Instagram. Here are some ideas for launching Facebook ad campaigns: Target existing customers.Gather a list of your customer emails, upload them to the Facebook Ads Manager, and start creating your ca...