1 reason why a personal brand is so important. Employers do, and will, search for you online. Take charge of your message When potential employers search for you online, having a strong personal brand can ensure that what they find is what you want them to find. You can take charge ...
Whether you’re following up on a lead for a potential client, sending out invoices for your work, or networking at an event, it’s important that you appear polished and professional. A logo can help you accomplish this by giving your business a strong personal brand and creating a more ...
3. Where to look for new business When it’s time to drum up more clients, building a strong community is important. Mari’s methods include contacting past clients, who may be interested in doing more work, and reaching out to members of entrepreneurship groups. Paige also likes to take ...
Remembering why you decided to become a freelance web developer is powerful in building your personal brand. It gives you a broader purpose than just making money. It fuels your passion for what you do and it keeps you motivated and focused More importantly, it’s your “why” that will he...
“Building a strong portfolio is super important because it helps you showcase your best work. While a media kit is a snapshot of who you are and what you can offer as a creative.” Tiffany NguyenProfessional Photographer Freelance Photographer Portfolio ...
A pivotal part of your brand identity is communicating the product or service that you offer and what makes your offerings unique. So maybe you’re a photographer and you dabble in video work, but you’re going to first establish your freelance photography business. That’s great, but take ...
5. Showcase your best work by building a strong portfolio If there’s one thing every new freelancer should learn, it’s the importance of building a strong portfolio. While a resume offers the opportunity to tell clients about your past work, a portfolio gives you the chance to show off...
When a cover letter is requested, craft targeted cover letters that communicate your passion for the new field and how your background uniquely qualifies you. Personal branding on social media Your online presence matters; building a strong personal brand is an ideal way to set yourself apart—bu...
These core brand elements provide a solid foundation for building a customer service philosophy that augments and reflects your company culture. 2. What customer expectations do you need to meet? Good customer service is defined by those you serve. Today’s customers often have high expectations ...
10 self-marketing tips for freelancers How to self-market your freelance brand when you hate talking about yourself What is self-marketing? Self-marketingis the process of using a set ofstrategies and toolstoenhance yourself and your imageand to show people what you’re capable of. ...