We also aimed to establish whether TikTok use promoted psychological resilience and reduced loneliness. As indicated by research on several other platforms, using social media can support individuals to build c
As the information delivered from fitness content helps establish health and fitness norms surrounding what healthy people should look like and the behaviours that individuals should engage in to be seen as healthy, it is important to examine the credibility of fitspiration content and content creators...
Pan et al. [100] establish that exposure to social media influencers is associated with a desire to alter one’s physical appearance. From the perspective of uses and gratifications theory, several studies in the cluster investigate the impact of personality traits and motivations on the use of...
Findings Our coding of the Douyin short videos sought to establish a typology of how the medium was used to enact social connections between people. Drawing upon our working definition of social sustainability, we were specifically categorising videographic practices 300 S. FENG ET AL. JOURNAL OF ...
A kitchen gadget brand generating $5 million annually on Amazon wanted to expand its reach but lacked the time and expertise to enter new platforms. The owner sought a solution to establish a presence on TikTok Shop while maintaining a focus on core business operations. Strategy: ...
Our coding of the Douyin short videos sought to establish a typology of how the medium was used to enact social connections between people. Drawing upon our working definition of social sustainability, we were specifically categorising videographic practices that facilitated social connections, represented...
We also aimed to establish whether TikTok use promoted psychological resilience and reduced loneliness. As indicated by research on several other platforms, using social media can support individuals to build connections with peers and obtain a sense of social belonging (Chugh & Ruhi, 2018; Farsi ...