55%of the TikTok global audience is under 34, with 25% between 18 and 24 years of age. So if you have a business that sells to the younger generation, you are likely todo well with TikTok advertising. Lastly, TikTok is an intercontinental medium. And you are more likely to run successf...
Before launching anysocial media campaign, it’s crucial to understand if it’s the right space to target your ideal audience. This guide will cover how TikTok advertising works, which formats are available, how much ads cost, how to create your ad strategy, and best practices and examples t...
Which country uses TikTok the most? In 2024, Indonesia, the U.S., and Brazil had the largest TikTok audience.
Since its launch in 2016, TikTok’s audience has increased significantly. As of July 2024, Indonesia and the United States werethe countries with the largest TikTok audiences. Indonesia led with 157.6 million users, followed by the United States with 120.5 million users. The app has managed to...
This guide explores TikTok's potential for brands: learn about its audience, effective ad strategies, opportunities in social commerce, how competitors are adjusting, and the legal controversies that are brewing.
Advanced Matching is a feature that enables businesses to send customer information to better match website and app events with people on TikTok. This allows advertisers to enhance performance through more robust measurement, optimization, and audience creation capabilities. ...
TikTok’slargest audiencein the United States (135M+ users) The largest demographic on TikTok are users aged18 to 35(14.1%). TikTok earned over875 million global app downloadsin 2024 TikTok is the fastest social network to hit1 billion active users ...
Global App Bundle (includes Resso): multiple ad formats on non-TikTok apps Step 4: Define the audience targeting The next step is to define who’ll see your ads based on certain audience attributes, such as: Demographics Languages Locations Age groups Genders Interests and behaviors Device attr...
TikTok offers a variety of ad formats that can be used to reach and engage with its large and diverse audience. Some of the most popular ad formats on TikTok include: In-Feed Ads: These ads appear in users’ For You page and in their personal feed. They can be in the form of a vi...
TikTok ads are created through the in-app ads platform, TikTok Ads Manager. Like any advertising tactic, there are both advantages and disadvantages when it comes to TikTok advertising. Some advantages of TikTok advertising are: Reach a large and engaged audience ...