Automatic TargetingDynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives. Targeting RecommendationsTikTok will recommend Interests and Behaviors to...
(三)Tk Ad Targeting 在管理Tk广告时,跨境卖家可以按性别,地理位置,年龄,兴趣以及Tk所谓的“other unique variables”来定位受众。 对于玩过Facebook和谷歌广告的资深卖家,耀阳会建议通过“Custom Audiences”和“Lookalike Audiences”入口创建广告组,以更加精准定位、并吸引更多与现有客户相似的用户。 如果跨境卖家已经注...
使用“Targeting”设置目标受众位置、年龄、性别、语言、兴趣、设备等参数,以吸引合适的广告受众。 以CSV、TXT或ZIP文件格式上传用户ID,可以设置自定义受众群实现更精准的投放。 (四)设置广告投放计划 1、在“Budget & Schedule”设定每日预算、投放时段2、选择预算花费速率 “Standard”可规定在整个广告系列投放期间...
步骤三:设置广告组(Ad Group)在创建广告系列后,点击“广告系列”页面中的“创建广告组”按钮。填写广告组的名称、广告预算、出价等信息,并选择您要投放的广告形式(图片广告、视频广告等),然后点击“下一步”。步骤四:定位目标受众(Targeting)在设置广告组后,您需要定位目标受众。根据您的广告目标和目标受众...
TikTok Ads Manager aids brands in finding the right audience through Interesting Targeting. This type of TikTok Ads Targeting emphasizes users' behavior when engaging and consuming different types of content.
In theTargetingsection, you can specify who TikTok will serve your advertisements to. For example, you might target a particular age group: In theBudget & Schedulesection, you can schedule where your advertisement will run. Sometimes, you may only want your ad to appear within certain time per...
TikTok also offers automatic targeting to optimize who receives your ads dynamically, potentially lowering CPA while increasing conversions. However, TikTok notes that automatic targeting is only for traffic, app, lead gen, community interaction, and conversion web objectives. ...
1.创建一个ad campaign 独立站卖家登录TikTok后,TikTok会自动转到ad campaign创建页面,或者卖家也可以点击广告活动“Campaign”,创建ad campaign。 另外,卖家可以在这步选择进行一个分割测试(split test)。 2.为广告活动选择一个广告目标(Advertising objective) ...
TikTok Ads Manager supports built-in split testing for three areas: Targeting, Bidding & Optimization, and Creative. Here's how to get started with TikTok A/B testing: Know what to test: With A/B tests, you should only test one element at once—otherwise, if performance improves, you won...
在【Targeting】选项框中选择广告目标受众。你可以设置地理位置、年龄、性别、语言、兴趣和使用设备等数据,以吸引更多合适的受众。如果你已经有特定的广告目标受众,那就可以创建自定义受众列表,只需上传包含TikTok用户ID的CSV、TXT或ZIP格式的文件即可。4 控制广告支出、排期及目标 接下来应该设置TikTok广告预算、排期...