Pilot-test your survey with a small group of respondents to ensure people understand the statements and scale. Anticipate acquiescence bias as some survey respondents tend to agree with all statements. Focus only on essential questions to avoid overloading respondents with too many items and riskin...
Many, however, still question the interval assumptions underlying Likert's scaling method, as seen by the frequency of related questions in various Internet discussion groups. Of course, perhaps the majority of critics have not read his original justification. Likert's scaling method employs a priori...
Pilot-test your survey with a small group of respondents to ensure people understand the statements and scale. Anticipate acquiescence bias as some survey respondents tend to agree with all statements. Focus only on essential questions to avoid overloading respondents with too many items and riskin...