So, to expand your international market reach and scale your business, you have to be effective in your outreach to speakers of Chinese, Japanese, Hindi, Spanish, and other major languages that account for large percentages of the global consumer marketplace. That’s why the language translation...
The first author conducted the interviews in Hindi, a language spoken throughout Himachal Pradesh. The transcriptions were coded using Nvivo to organise, analyse, and highlight the trends and nuances in the results. A quantitative approach was not used to summarise the results related to women’...
In a further discussion on the distinctions of space and place, Donnan and Wilson explain, "Space is conceptualization of the imagined physical relationships which give meaning to society, where things should be in cultural relation to each other" (Donnan and Wilson 2001, p. 9). They note ...