MARKETING researchWith multiple approaches, methodologies and theoretical traditions involved, the body of marketing research focused on health and food has grown particularly extensive, fragmented, and difficult to navigate. Driven by the goal of synthesizing three decades of research and reflecting on ...
Loyalty programs have become a key tool in retailer marketing strategies. In order to manage client heterogeneity adequately, companies have implemented different types of programs: reward programs (RP), loyalty cards (LC) and VIP programs. This paper explores the effects of these three types of ...
At the end of this article, I'll share three examples of different types of digital marketing plans to help you decide how to scope and structure your own plan using our RACE planning OSA process which is one of the two foundational parts of ourwhich includes Standard Operating...
Spawton [1] defined marketing as the profitable matching of an organisation's resources with a customer's needs and wants. Wine marketing is the adaptation of this process in the context of the wine industry. Despite not being a major research arena, studies into wine marketing have grown ...
With this type of analytics, you can gain visibility into a whole host of things, such as what it’s costing you to manage a fleet of vehicles or how successfully your marketing automation campaigns are delivering qualified leads. Being able to generate reports about what’s going on across ...
Marketing mix modeling is a timely topic. What has Artefact been doing in the field of MMM lately? For the last three years, we have been building models to help companies and our clients understand the ROI of their media, advertising, and other types of things that grow new types of inv...
and network processors. ARC International employs more than 200 people in research and development, sales, and marketing offices across North America, Europe and Israel. Full details of the company's locations and other information are on the company's web site,www.ARC.com. ARC International is...
But ultimately, marketing and sales can only take you so far if growth is your objective. Acquire other companies. Certainly this method of growth has been widely adopted, but the downside of putting all your chips on growth through acquisition has become more evident in recent years. Among ...
Purina has brought together a consortium of experts in seaweed bio-stimulants, plant health and soil science to launch a three-year academic study on the possible role of seaweed-based bio-stimulants in regenerative agriculture. The study, which will tak
How ROI is a measure of managerial effectiveness in business activities? What are the primary benefits of effective budgeting? What are the weaknesses of capital market research? What is the basis of the "Market for Lemons" argument? What each of the health service marketing P's involves? Give...