Using mainly co-word analysis and bibliographic coupling, the key themes of the discipline were identified. A longitudinal analysis identified the topic's evolution and current research trends. Results show that wine marketing research has grown sharply in recent years. From the pioneering studies ...
The free market is always the best solution. Alcohol should be treated more like a consumer good than a dangerous and controlled substance. The Courts have questioned the temperance justification in their decisions and I really think any kind of justification for maintaining high prices on wine and...
A classification scheme of contemporary marketing practices (Coviello, Brodie and Munro, 1997) is reviewed, and the need to enrich earlier research findings is discussed. A case study methodology for conducting research into the New Zealand wine sector is then considered. The preliminary findings ...
This paper analyzes the scientific research on brand equity published over the last three decades, based on data from the Web of Science (WoS) and Scopus databases. The research objective is to identify both the predominant and the emerging themes related to this topic. This study takes a bibl...
research that suggested consumers were unprepared to embrace IBM as a leader in e-business. Although to the outside world this looked like an external marketing effort, IBM was also using the campaign to align employees around the idea of the Internet as the future of technology. The internal...
discussion provides a nuanced and deeper understanding of the importance of congruence, novelty, and cross-modal interactions on consumer perception and receptivity to scents, all of which lead to suggestions for future innovations in basic olfactory research as well as product development and marketing...
North SB and some of the county fromNasa Earth Explorer After a siesta and a hot tub soak on the roof of the Californian, dinner was atHoldren’s. Cold martinis, cowboy steak, local red wine, brown leather booths, a classic. Pretty popping for a Tuesday. Sometime I’ll have to try...
I would do a bit of research first before doing an all-day fast. There are a few things you need to know to do it safely. Sebastian April 18, 2022 at 10:14 am Incidentally, I’m already almost entirely raw vegan at this point. My main meal, often as not, is a delicious Ka’...
ON America's West coast, Seattle is home to the Starbucks coffee chain, computer multi-billionaire Bill Gates and the fictional radio shrink Frasier. It's more compact than Vancouver - any of the main sights are walkable and you'll find great museums and cafes as you stroll about. ST...
[高三英语下期高考模拟] It was more than three decades ago, but chemist Geraldine Richmond still remembers it clearly: the first time she felt like her research had really failed. As a young researcher fresh out of graduate school, Richmond was setting up her own laser (激光) lab. She had...