Navigating the Three CsThe article presents information on various topics discussed in this issue including an article on channel governance processes and another on electronic data interchange adoption practices among New Zealand firms.doi:10.1300/j049v08n01_01Pelton...
For more details about customer satisfaction across industries, see“Customer satisfaction survey: Who’s up and who’s down,” on the McKinsey on Marketing & Sales website. Alfonso Pulido is an associate principal in McKinsey’s San Francisco office, where Dorian Stone is a principal...
As Director of Product Marketing for e2open, Jeff Eckel is focused on solutions that help clients collaborate across all tiers of supply and manufacturing. With over 20 years of experience in supply chain business intelligence, Jeff has a deep understanding of supply chain management business process...
Do you know the “4Cs” ofintegrated campaigns? When thinking about how to create a successful integrated marketing campaign, Pickton and Broderick’s 4 Cs explained in their bookIntegrated Marketing Communicationscan be a handy test. They outline the four key concerns that need to b...
Aviva used different brand names in different markets and countries. The Company started an initiative to align all employees with one Aviva brand, and Mohan played a crucial role at Aviva. His journalistic experience came into play, and he got to manage communications and marketing, apart from ...
Recycling as a marketing problem: A framework for strategy development. Psychol. Mark. 11(4), 393–416. Sibbel, A., 2009. Pathways towards Sustainability through higher education. Int. J. Sustain. High. Educ. 10(1), 68–82. Singer–Brodowski, M., 2017. Pedagogical content knowledge of ...
Forrester’s 2021 B2B Buying Study, with more than 950 respondents from around the world, reveals significant changes in buying behavior.
The 5Cs at Mondelēz Part of the new marketing setup involves each CMO being responsible for one of five objectives to make sure Mondelēz is becoming the modern-day business it strives to be. Capabilities (its digital transformation); community (strengthening its marketing community); celebration ...
29, 2012 -- CSR plc (LSE: CSR; NASDAQ: CSRE) today debuted the CSR8350™, a highly integrated Bluetooth® 4.0 stereo audio solution for in-vehicle infotainment (IVI) systems that brings superior aptX® Bluetooth stereo audio quality to the automotive market for the first time. The ...
For several years there were two kinds of people in social media, those who create content and those who consume it.