Attending networking opportunities can advance your thought leadership career. Whether in person or online, networking events are an excellent way to connect with people who might be able to make use of your thought leadership skills in the future. Mastermind groups are another good tip when it co...
LinkedIn remains the platform of choice for brands looking to publish thought leadership content. In this session, we’ll look at how thought leadership content on LinkedIn has changed and how it has stayed the same over the last couple of years, while sharing best practices for spotlighting yo...
According to a thought leadership study by LinkedIn,58%of buyersread one or more hours of thought leadership each week. And53% use it to vet a potential provider of solutions. Additional research supports the theory that thought leadership is responsible for revenue generation. TheThought Leadershi...
71% of decision makers use thought leadership to stay up to date on the latest trends This is the paradox I mentioned before. Create too little thought leadership and your great ideas will never reach anyone. Create too much and you run the risk of over-saturating your audience. Create poor...
LinkedIn and Edelman recently conducted a survey of business decision makers to gain an understanding of thetrue impact of B2B thought leadership. The backdrop of 2023 is economic uncertainty, with 62% of C-suite executives saying they expect a period of economic downturn...
People connect with people. So, it only makes sense that most professionals on LinkedIn are more likely to recommend a company or brand if they followed a company executive or internal champion on social media. But, it’s not always easy to establish people as thought leaders, and not a ta...
Guarding the Gates: How Thought Leadership Keeps Your Competitors at Bay(LinkedIn Collective):New research shows that 70% of C-suite leaders have read thought leadership content that makes them rethink working with an existing supplier. That’s great when you’re the competitor…...
The Role of Soft Skills in Thought Leadership In the modern world, where technology and data play an increasingly significant role, soft skills have become integral to successful thought leadership marketing. The ability to inspire, lead, and effectively communicate with both teams and target audience...
Twitter, LinkedIn In the first of a series of monthly articles, BLINK founder and creative partner Clint Nagata shares his take on a number of industry-related topics. Clint will be exploring designing from the inside out, cultural appreciation versus cultural appropriation, and how Millennials and...
For the second year, LinkedIn and Edelman have partnered to explore how thought leadership can be leveraged by B2B businesses to accelerate growth and sustain long-lasting customer relationships. A foundational tool for both marketers and sales professionals, our research demonstrate...