Mary Hanbury
This year Crown Royal teased two commercials ahead of Super Bowl 57 featuring Foo Fighters frontman Dave Grohl. In the first advertisement, Grohl repeats the words "thank you" into a microphone, while another finds him reading a list of random items, such as "Hawaiian Pizza" and "peanut butt...
"Super Bowl commercials are often a reflection of the time," Chen said. "Especially it being an election year, no one wants to get too in the weeds on sticky subjects." The Kellogg ratings, which range from A to F, measures ads based on marketing qualities such as distinction and positi...
This year’s Super Bowl commercials saw an increase in the number of finance brands getting involved. And, not just traditional banks, but investment and cryptocurrency brands in particular. So what? What does that mean for all the non-finance brands out there? Simply put, it’s the message...
comes to their commercials. I mean, we consider Clydesdale horses Budweiser horses, to say that Budweiser knows how to tug at our heartstrings and establish a brand is an understatement. Anheuser-Busch spares no expense when it comes to their commercials. However, this year will be very ...
Crypto.com, Coinbase and FTX Trading debuted some of the most talked-about commercials during last year's Super Bowl, but none of those companies will air an ad this year. Four crypto companies were gearing up for Super Bowl ads but decided to bow out late last yea...
CarMaxhas run multiple Super Bowl commercials over the years while in 2022, Carvana aired its first Super Bowl commercial in the form of a 30-second spot. Vroom also ran a commercial at last year’s game as well as during the 2021 Super Bowl. But with some 30-second advertisements costi...
This year’s ads will be amusing and warm, leading Kelly O’Keefe, CEO of brand consultancy Brand Federation, dub this year the “Ted Lasso Super Bowl.” It’s not just because two of the Apple+ sitcoms’ stars are starring in ads — Jason Sudeikis In TurboTax and Hanna...
Super Bowl advertisers this year want viewers to forget aboutpandemic woesand focus on the future: of electric vehicles, mind reading Alexas, robots and cryptocurrency — and also to harken back to the nostalgic past of ’90s movies like “Austin Powers” and “The Cable Guy.”...
Last year’s Super Bowl was dubbed the “Crypto Bowl” because four cryptocurrency companies — FTX, Coinbase, Crypto.com and eToro — ran splashy commercials. It was part ofa larger effortby crypto companies to break into the mainstream with sports sponsorships. But in N...