Marketing occurs at many levels all over the world. Marketing is obviously a part of small business. The shopkeeper must know what customers want and must make goods or buy them from suppliers at a cost that will be both affordable and attractive to customers, yet provide a profit to the s...
The article contains a review of the non-fiction book 'Smart Things to Know about Marketing,' by John Mariotti. The book explores five principles about the challenges of marketing for the next century: you must have a plan; get close to your customers; do your homework; remember ...
Smart Things to Know About MarketingSharma, Indu
Here, they are able to disconnect from work and be removed from reality. With laptops, it’s all about work and business. Websites should reflect the needs of a consumer on a specific screen, and marketers should adjust the conversion goals to account for the inherent difference in ...
It’s essential to find out as much as you can about the background, needs and wants of the prospective Millennial buyers you’re seeking to engage before you begin marketing to them. It’s important to speak to their individual requirements. At Zen Media, in our own B2B research, we ...
With the popularity of video on the rise, more and more businesses are looking to tap into this marketing gold mine and capture the attention of these viewers. With increasingly more competitors vying for these viewers, how can one improve their social media video marketing skills and stand out...
at theInsight Marketing Conference. His talk was based on his forthcoming book, “Known,” which is about ‘being known’ online. No one says it better than Mark, but I will do my best to paraphrase his key points. Here are three things to know about the future of content marketing. ...
Due to this intra-group similarity people in the same segment are likely to have similar responses to a given marketing strategy. That is, they are likely to have similar feelings about a marketing mix comprising of a given product, sold at a given price, distributed i...
Content Marketing As mentioned before, the beauty of experiential marketing is its power to generate a lot of information that you can reuse – while planning your event, make sure to document all that is happening on the trade show floor (photos, videos, livefeeds etc) and track everything...
Email marketing is constantly changing and evolving, and, to be great at it, you have to stay abreast of the latest trends and technology. Here are three things you need to know about email marketing this year. Interactive email content will be king ...