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A Grounded Theory of Online Shopping Flow[J] . Rolf Mahnke,Alexander Benlian,Thomas Hess.International Journal of Electronic Commerce . 2015 (3)Mahnke, R. (2014): Designing Flow Experience on the Web: A Grounded Theory of Online Shopping Flow. In, Proceedings of the 47th Hawaii International...
This article from online shopping, start with basic theory describes the network shopping concept, shopping process, and online shopping compared with the traditional features of the shopping cart. Through the use of questionnaires with the statistical data collation, and analysis of Student Network 翻...
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aextracurricular 业余[translate] aStion Stion[translate] aResearch on Online Shopping Intention of Undergraduate Consumer in China--Based on the Theory of Planned Behavior. 对大学生消费者的网上购物意图的研究在中国--基于计划的行为的理论。[translate]...
Considering a lack of theoretical research for online shopping in spite of its growth, this research theoretically proposes a new shopping choice model, "Shopping Continuum Theory (SCT)" for the online shopping context. In contrast with previous literature, SCT is based on a tripartite view for ...
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The present study aims to examine purchase behavior in personalized online shopping by employing complexity theory, based on customers' online shopping experience and online shopping motivations. To address its objectives, a conceptual model is proposed along with research propositions. The research proposi...
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