1)theory of reasoned action理性行为理论 1.In this paper,relative papers have been reviewed and classified into four categories according to the ways of research: based on theory of reasoned action(TRA),theory of planned behavior(TPB) and theory of reasoned action model(TAM);based on customer ...
理性行为理论（TRA）认为，个人和他所处的社会的普遍观念是一个人的态度和价值观念的重要决定因素。而个人态度和价值观念又决定了一个人是否会产生采取某种特定行为的动机，动机最终决定了某种行为最终是否被一个人所采纳。总之，TRA理论认为个人价值观和关于社会价值取向的信念决定了一个行为最终会不会发生...
1)Theory of Reasoned Action-TRA合理行动理论 2)action theory行动理论 1.Extension of action theory based on causality;基于因果关系的行动理论扩充 2.Goffman and Schutz s individual and individual s action theory in Social Situation ——the subjectivism tendency in modern sociology idea;戈夫曼与舒茨的社...
Theory of reasoned action. The basis for the social norms approach originated with the theory of reasoned action (Fishbein & Ajzen, 1975), which proposed that an individual's attitude toward a behavior, combined with the subjective norm would predict intention and behavior (figure 1). Personal ...
THEORYOFREASONEDACTION/THEORYOFPLANNEDBEHAVIOROriginatorsofModel:IcekAjzen,Ph.D.isaProfessorofPsychologyattheUniversityofMa..
实证分析必看模型—理性行为理论。理性行为理论(Theory of Reasoned Action,TRA)是一种社会心理学理论,用于解释个体进行特定行为的决策过程。这个理论最初由社会心理学家Martin Fishbein和Icek Ajzen于1967年提出,后来在1975年进行了扩展。TRA的核心思想是,人们对于特定行为的态度以及他们认为社会期望他们采取这种行为的看法...
理性行为理论(Theory of Reasoned Action)是由美国学者菲什拜因(Fishbein)和阿耶兹(Ajzen)于1975年提出的,主要用来分析态度如何有意识地影响个体行为。该理论是一个通用模型,它提出任何因素只能通过态度和主管准则来简介地影响使用行为,是人们...
内容提示: IB Psychology: Health Psychology & Health Promotion THEORY OF REASONED ACTION • It is a social cognition model (together with the Health Belief Model) • People decide what to do • Intentions are the best way to predict actions • Two factors influence intention: o Attitude...
Theory of Reasoned Action TheTheory of Reasoned Action(TRA) suggests that a person’s behavior is determined by their intention to perform the behavior and that this intention is, in turn, a function of their attitude toward the behavior and subjective norms (Fishbein & Ajzen, 1975). The...
Context: Many theories in health care and business administration seek answers to the fundamental question of why people behave the way they do. The Theory of Reasoned Action (TRA) is a theory that focuses on a person's intention to behave a certain way. An intention is a plan or a likel...