理性行为理论（TRA）认为，个人和他所处的社会的普遍观念是一个人的态度和价值观念的重要决定因素。而个人态度和价值观念又决定了一个人是否会产生采取某种特定行为的动机，动机最终决定了某种行为最终是否被一个人所采纳。总之，TRA理论认为个人价值观和关于社会价值取向的信念决定了一个行为最终会不会发生...
Journal of Accounting Education 13(1): 1-19.Felton, S., Dimnik, T. and Northey, M. (1995), "A theory of reasoned action model of the chartered accountant career choice", Journal of Accounting Education, Vol. 13 No. 1, pp. 1-19....
网络理性行为理论;理性行爲理论 网络释义
This paper tests a Theory of Reasoned Action (TRA) model of the business student's choice of a career in Chartered Accountancy (CA). The CA designation is the Canadian equivalent of the American Certified Public Accountant (CPA). The TRA model predicts that a student's choice of a CA care...
Although not shown inFig. 1, the TRA also specifies the determinants of attitude and subjective norm. Attitude is held to reflect the person's salient behavioral beliefs concerning the possible personal consequences of the action. For example, a person who believes that performing a given be...
1.In this paper,relative papers have been reviewed and classified into four categories according to the ways of research: based on theory of reasoned action(TRA),theory of planned behavior(TPB) and theory of reasoned action model(TAM);based on customer satisfaction model;based on perceptual map...
theory-of-reasoned-action选择语言:从 到 翻译结果1翻译结果2 翻译结果3翻译结果4翻译结果5 翻译结果1复制译文编辑译文朗读译文返回顶部 理论- 的理性行动 翻译结果2复制译文编辑译文朗读译文返回顶部 正在翻译,请等待... 翻译结果3复制译文编辑译文朗读译文返回顶部 理论的推断-行动 翻译结果4复制译文编辑译文朗读...
1)Theory of Reasoned Action-TRA合理行动理论 2)action theory行动理论 1.Extension of action theory based on causality;基于因果关系的行动理论扩充 2.Goffman and Schutz s individual and individual s action theory in Social Situation ——the subjectivism tendency in modern sociology idea;戈夫曼与舒茨的社...
理性行为理论(Theory of Reasoned Action)是由美国学者菲什拜因(Fishbein)和阿耶兹(Ajzen)于1975年提出的,主要用来分析态度如何有意识地影响个体行为。该理论是一个通用模型,它提出任何因素只能通过态度和主管准则来简介地影响使用行为,是人们...
As the Theory of Reasoned Action began to take hold in social science, Ajzen and other researcher realized that this theory was not adequate and had several limitations (Godin & Kok, 1996). One of the greatest limitations was with people who have little or feel they have little power over ...