More and more, organisations are looking for ways to develop an effective presence in social media to increase awareness, customer satisfaction, sales, and consumer engagement with the brand. The influence of interpersonal interaction upon attitude, beliefs and behaviour has been studied within social ...
The past 20 years have seen an explosion of research and theory into the emotions of protest and social movements. At one extreme, general theoretical statements about emotions have established their importance in every aspect of political action. At the other, the origins and influence of many ...
Social Media Marketing KEY LEARNING OBJECTIVES Apply Social Media Marketing Theory to Future Careers See how social media marketing principles can influence marketing strategy and deliver real value to the company and its customers. Learn from the triumphs and failures of companies such as Disney, Delt...
It has been suggested that the influence of others impacts the foundation one sets for evaluating sources and information later in life [130,131]. Information processing may also be influenced by engagement with material, even at the physiological level [132]. In examining 48 seventh-grade ...
e.g. Brown (1978) on occupational groups seeking to maintain wage differentials; Giles and Johnson (1981) on the behaviour of ethnolinguistic groups. More recently the approach has also been used successfully to explain intragroup processes such asCONFORMITY, minority influence, and group polarization...
Moreover, the general results align with earlier empirical studies that demonstrate a robust positive correlation between students’ academic performance and their utilization of social media for education (Alamri et al.,2020b,2020a; Sobaih et al.,2022) and the influence of social media on devel...
Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory Source credibility theoryThe role of social media influencers (SMIs) in promoting COVID-19 vaccination drives has caught the attention of scholars and ... F ...
Borrowing a social marketing communications strategy used for a project that persuaded people to increase their recycling habits, the approach offers a practical contextual framework of four elements that can be applied to develop and deliver a communications methodology to influence faculty to engage in...
Just like any system social sites are small galaxies in a wider universe and all it takes for things to change is for one person to post opinion (slight variation) on a certain topic, and if that person has a degree of persuasive strength and influence, characterised usually by a large fo...
Business models that rely on social media and user-generated content have shifted from the more traditional business model, where value for the organization is derived from the one-way delivery of products and/or services, to the provision of intangible value based on user engagement. This researc...