C. (1989). Consumer behaviour theories as heroic quest. Advances in Consumer Research, 16, 639-646. Retrieved from http://www.acrwebsite.org/volumes/6928/volumes/ v16/NA-16Hirschman, E.C. (1989), Consumer behaviour theories as heroic quest, Advances in Consumer Research, 16, 639-646....
This chapter sets out alternative consumer behaviour models. First, we shall look at the discrete choice model and time allocation models. Next, we shall examine a model synthesising discrete choice and time allocation. Then we shall turn to the characteristics model. This model has been improved...
critically shape internationalization: the requirement for co-presence, and consumer mobility. However, a firm-focussed approach fails to address the changing international environment of the enterprise, especially the increasing importance of global connectivity in relation to entrepreneurs, labour and ...
In this technique the particles are agglomerated under the action of a binding liquid, which is added to the turbulently flowing suspension and wets the particles. Special attention was paid to the first part of the wetting period of the technique. Using existing particle collision theories it ...
He offered some suggestions such as using materials from the “philosophy of science” area in logistics theory development and suggested borrowing from psychology, organizational behaviour, consumer behaviour, economics and management. Mentzer and Kahn (1995) have also stated that logistics research has...
In the consumer behaviour literature, Aaker (1997: 347) defines brand personality as “the set of human characteristics associated to a brand”. Aaker (1997) provided evidence for the validity of the brand personality construct through a scaling procedure. The Brand Personality Scale (BPS) ...
In stage 2, as the country has some location advantages, inward FDI flows into consumer goods and infrastructure sectors. There is no OFDI during this period. In stage 3, with the growing of ownership advantages of domestic enterprises, overseas investment is increasing. In stage 4, the ...
Otherwise, the benefits of crowdfunding cannot offset the risk of campaign failure. The authors also find that successful campaigns do not necessarily lead to VC funding. In Catalini and Gans (2018), an ICO allows an entrepreneur to reveal consumer value via competition among potential buyers ...
Aristotle founded the study of formal logic systematising logical arguments. Q2 Who is known as the father of Zoology? Aristotle is known as the father of Zoology, because of his major contributions to the structure and behaviour of animals. ...
We propose here a conceptual framework that incorporates a model of individual consumer behaviour into a theory of dynamic market behaviour. We first formalize a set of propositions about consumer behaviour wherein the key concept of an affordance is introduced and conceptual links between product, ...