Brand and communications consultant Alan Hilburg explains the crisis lifecycle as an arc that consists of avoidance, mitigation, and recovery. This concept is similar to another popular model with three stages: before, during, and after a crisis. According to Coombs, the most important models ar...
For all the investigative posturing of programs like Russian Yeti: The Killer Lives, the producers will sacrifice anything — facts, plausibility, dignity, a respected television brand — in the pursuit of a ratings monster.How can you construct a two-hour special about Yetis around a case that...
Understanding Brand Identity and its elements March 5, 2024 by batheories Learn about brand identity and strategies for building a strong brand identity. What is Brand Identity? Similar to how individuals have personalities which make them unique, brands also have identities which give them distinct...
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We've finally found out the title ofBreath of the Wild 2(which means we can stop calling it Breath of the Wild 2) alongside a brand-new trailer in the latest Nintendo Direct — and it's calledTears of the Kingdom, which has already set off a ton of theories. ...
’s terminology findings [12]. Niven et al. found that “disinvest*” was the most common term used in their sample but advocated for the terms “de-adoption” and “de-implementation” to brand the process of reducing or eliminating low-value clinical practices as they felt these terms ...
If you bumped into me in the past year, I probably waxed on a little too long about the idea. I love this idea. Time to share it more formally. In a workshop entitled, “Reflecting your Business in your Brand,” Stuart Bogaty of Trap’t challenged us with the question of why we ...
Existing studies have shown that, due to the emphasis on work and personal responsibility, unemployed individuals are seriously stigmatized in society. Unemployed people are often considered lazy, useless, or unreliable (Brand2015). In addition to the explicit consequences of earning income, being empl...
In recent years, artificial intelligence (AI) technology has been widely employed in brand customer service. However, the inherent limitations of computer-generated natural language content occasionally lead to failures in human-computer interactions, potentially damaging a company’s brand image. Therefore...
Behavioral economics states that even if Charles wants to lose weight and sets his mind on eating healthy food going forward, his end behavior will be subject to cognitive bias, emotions, and social influences. If a commercial on TV advertises a brand of ice cream at an attractive price and...