A Theoretical Framework of B2C Relationship Quality:How could B2C companies use it to enhance relationship quality?Online shopping is becoming more popular in recent decades and there is certainly a variety ofvariables contributing to keeping customers intereste...
aThe specific objectives of this research are: 这研究具体宗旨是: [translate] aTo develop a comprehensive theoretical research model as a framework to analyze the decision factors of online shopping adoption in China. 开发一个全面理论研究模型作为框架分析网上购物收养决定因素在中国。 [translate] ...
The theoretical framework of hedonic and utilitarian shopping values is applied to measure consumers' shopping experiences and shopping motivations to buy in ... M Blázquez - 《International Journal of Electronic Commerce》 被引量: 78发表: 2014年 The difference of determinants of acceptance and conti...
Understanding Consumer Perceptions of Advertising (2007). Understanding Consumer Perceptions of Advertising: A Theoretical Framework of Attitude and Confidence. The University of Texas at Austin... T Daugherty 被引量: 6发表: 2008年 Exploring consumers perceived risk and trust for mobile shopping: A t...
RQ 1. What is the theoretical foundation of AI-driven branding? RQ 2. What is the integrated theoretical framework for explaining AI-Driven branding? What are the drivers, consequences, mediators, and moderators of this phenomenon? RQ 3. What are the implications of an integrated theoretical fra...
the affective response model a theoretical framework of情感反应模型的理论框架 系统标签: affective response theoretical framework model 框架 THEORY&REVIEW THEAFFECTIVERESPONSEMODEL:ATHEORETICAL FRAMEWORKOFAFFECTIVECONCEPTSANDTHEIR RELATIONSHIPSINTHEICTCONTEXT 1 PingZhang SchoolofInformationStudies,SyracuseUniversity,...
As online shopping services proliferate, the need for a secure and convenient payment infrastructure becomes critical. While credit card payment has become... KY Tam,SY Ho - 《Journal of Organizational Computing & Electronic Commerce》 被引量: 9发表: 2007年 The IASB Discussion Paper on Insurance...
An Empirical Test of an Updated Relevance-Accessibility Model of Advertising Effectiveness The Relevance-Accessibility Model provides a framework for studying advertising effects on brand choice. To do this, it shifts the focus of study from the ... BRJ Lutz - 《Journal of Advertising》 被引量: ...
This paper shall work out theoretical and practical insights into the behaviour of online consumers.Therefore, in chapter 2, definitions of e-commerce and consumers’ behaviour are presented and examined. After I have given some definitions to set the framework of this paper, I’d like to ...
[75]. Following the modularity principle, a sulfur sub-mechanism was integrated into the main framework. Thus, starting from pyrolysis, the pressure-dependent H2S thermal decomposition (R1) was considered. As a matter of fact, the theoretical study of reaction R1 is not immediate. It involves ...