The Report Covers the United States Amusement and Theme Park Industry Analysis, and the Market is Segmented by Type (land Rides, Water Rides, and Other Types) and by Source of Revenue (tickets, Food and Beverages, Merchandise, Hospitality, and Other Sources of Revenue). The Report Offers Mark...
Driven by strong consumer enthusiasm, China’s theme park industry has transformed considerably over the past few decades, with hundreds of local players tapping into a rapidly growing market. International brands with strong intellectual property (IP) have upped the game to compete for visitors, an...
more creative, or even categorically “better” (depending on who’s interpreting) than amusement parks. As the argument often goes, an amusement park plus themed design equals a theme park; theme parks are therefore
Lecture#5:ClassDiscussionofSamsungandThemeParkIndustryCase Reading:Case:SamsungCase.Keyactivitiesoftheclass:1.Grouppresentationsoftheindustryanalysis(3minutespergroup;usetheworksheet)2.ClassdiscussionoftheCase:Keyissue:AsthechairpersonoftheSamsungGroup,wouldyouapprovethemasterplanproposed?(PleaserefertoCaseSummaryon...
Purpose - Co-branding is an often used marketing strategy within the theme park industry and it has existed in one form or another since the 1930s. Notwithstanding the growing interest for co-branding in the theme park industry academic research in a theme park context has not been found yet...
Long-term customer value management is critical to the theme park industry. Using the concept of customer equity, this study examined factors that influence customer management in this...
The theme park industry is expected to regain the strong pre-pandemic growth in 2023 thanks to the release ofpent-up leisure travel demand, experts noted. Consumption, an important driver of China’s economy, has seen the fastest recovery of any sector from the fallout of the pandemic, as ...
A Hybrid Quantified SWOT Analysis to Label the Competitive Positioning for Theme Parks: A Case Study of Taiwan This means that effective marketing strategies can not only benefit customers but also enhance the competitiveness of the theme park industry. This paper ... TY Lin - 《Sage Open》 被...
The latest update of Global Amusement Theme Park Market study provides comprehensive information on the development activities by industry players, growth opportunities and market sizing for Amusement Theme Park, complete with analysis by key segments, ...
Global theme park industry; Attendance in amusement parks in North America in 1983; Theme park design and layout; Purpose of appraisal. RJ Roddewig,SP Schiltz,G Papke - 《Appraisal Journal》 被引量: 8发表: 1986年 THE BUSINESS OF AMUSEMENT PARKS: THEIR DEVELOPMENT AND OPERATION (2013). The ...