The Value of Brand Equity. Journal of Business: Strategy.Aaker DA. The value of brand equity. J Bus Strateg. 1992;13(4):27 -32.Aaker, D. A. (1992). The value of brand equity. Journal of business strategy, 13(4), 27-32.
The influence of CVS brand equity on perceived value, attitude, and behavioral intention: Focused on the purchasers of PB F&B products This study examined the effects of brand equity (brand awareness, brand image, and perceived quality of CVS(Convenience stores), and perceived quality of private ...
This paper aims to be a brief presentation of brand equity as a provider of strategic advantages for companies that own brands. Successful management of a brand must be focused on values capitalization so that these attributes could represent a natural extension of general perception. The stated go...
The purpose of this research is to determine the relationship between the elements of customer-based brand equity. 248 questionnaire was gained through convenience sample. Data was analyzed with SPSS AMOS-23. Confirmatory factor analysis first done and then path analysis with AMOS 23.It was determin...
We call this crash the Covid-19 crash, which provides a window to reappraise the value of brand equity in an uncertain environment. At the time of this writing, Covid-19 is still spreading worldwide. In the context of this epidemic, it is of great practical significance to study ...
内容提示: BOOK REV IEW Managing Brand Equity: Capitalizing on the Value David A. Asker, The Free Press, New York (1991) GAREIT J . LONGWELL TULANE UNIVERSITY of a Brand Name A aker has written a very readable guide to managing brand equity. He defines brand equity as, “a set of ...
百度试题 结果1 题目What does the term "brand equity" refer to in business? A. The value of a brand B. The cost of branding C. The market share D. The number of E. mployees 相关知识点: 试题来源: 解析 A 反馈 收藏
What does the term "brand equity" refer to? A. The physical assets of a brand B. The value of a brand based on consumer perception C. The legal rights of a brand D. The financial stability of a brand 相关知识点: 试题来源: 解析 B ...
Research into Western consumers cannot necessarily predict the behaviour of Eastern consumers though. Therefore, this study investigates whether the link between customer equity drivers (value equity, brand equity and relationship equity) and loyalty intentions is sensitive to the cultural environment. A ...
Equity The value of a brand's reputation. Debt (finance) Money that one person or entity owes or is required to pay to another, generally as a result of a loan or other financial transaction. Equity Representing an ownership interest An equity stake. Debt (legal) An action at law to rec...