Trends in the Use of Social Media as a Tool of Marketing Communications in FMCG Sector in Indiadoi:10.4018/ijom.2013070105The advent of Social Media has changed the way FMCG companies conduct their business. With nearly 45 million users in India and growing rapidly, socia...
Social media has become an integral part of the Internet, and it’s no different in India than it is anywhere else. The digital landscape in India is evolving, and social media use in India follows suit with every small change. Social media have come to play an increasingly large role in...
In general, this study makes more than one contribution. First, the research contributes to the literature by investigating the direct effect of the use of social media platforms for customer and competitor information and knowledge sharing on SMEs’ innovation in emerging economies, as well as the...
Social media is everywhere, but not all platforms work for every business. Find out which of these top social media platforms will work best for your audience.
As of the first quarter of 2024, 41.4 percent of social media followers of magazines in the Netherlands were Facebook followers, whilst more than one third were Instagram followers. Overall, just 4.2 percent were following magazines on Pinterest, and 4.6 percent were following on TikTok...
In fact, social media has the highest ROI of any marketing channel. Over 43% of marketers use it, according to HubSpot’s 2024 State of Marketing & Trends report. But with so many social media channels at your fingertips, how do you decide where to invest your time, money, and creative...
to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their...
As of February 2025, there were 5.56 billion internet users worldwide, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the...
Also, it is not really a world where you put something on social media and everybody knows about it. There are pockets of media darkness in Bangladesh. You have locations where TV or FM radio are unavailable, and people are either not literate or newspapers are not reaching those locations...
Social Media Use in China by the Numbers Before we dive into the most popular Chinese social media sites, it’s worth asking:Justhow big is Chinese social media? Overall: OurDigital 2023: Chinareport shows there are nearly 1.03 billion million social media users. That ultimately makes China ...