The use of celebrityendorsements is commonplace in the USA, but little is known about its effects in the UK. This researchalso aims to incorporate the use of celebrity endorsements in political party advertising with thepolitical salience construct. Political salience represents how prominent politics ...
Celebrity endorsements名人代言 Despite the fact that companies believe celebrities had a lot of pull with regard to the buying trends of consumers, researches have discovered that this does not seem to be the case.British and Swiss researchers conducted a study showing that advertisements made by ...
根据文章第一句Despite the fact that companies believe celebrities had a lot of pull with regard to the buying trends of consumers,可知很多公司都认为名人效应可以让人们多购买有关的产品。故C正确。【小题2】C 推理题。根据第一段最后一句British and Swiss researchers carried out a study showing that ...
The influence of celebrity endorsements on young adults' political opinions. Harvard International Journal of Press/Politics, 10(3), 80-98.Jackson, D.J., Darrow, T.I.A. (2005), "The influence of celebrity endorsements on young adults' political opinions", The Harvard International Journal of...
【题目】Celebrity endorsementsDespite the fact that companies believe celebrities had a lot of pull with regard to the buyingtrends of consumers,researches have discoveredthat this does not seem to be the case . British and Swiss researchers conducted a study showing that advertisements made by ...
von Sikorski, C., Knoll, J., & Matthes, J. (2017). A new look at celebrity endorsements in politics: Investigating the impact of scandalous celebrity endorsers and politicians' best responses. Media Psychology. Advance online publication. doi:10.1080/15213269.2017.1378109...
C. the celebrity passion has a harmful impact upon British students’ studies D. a survey was made recently about the popularity of the stars According to the survey, Victoria Beckham ___. A. is a pop star most students admire B. goes in the second place of the celebrities admired...
This finding is consistent with the notion that the incremental benefits from celebrity endorsements closely match the incremental costs due to such contracts. Further, we investigate if the announcement date return depends on a number of characteristics that are often used in the endorsement literature...
With many of the biggest music and movie stars in the world backing her, Democratic nomineeKamala Harriswill certainly be hoping so. Democrats have long enjoyed a celebrity advantage, which has only grown during RepublicanDonald Trump's rise in politics. However, as Hillary Clinton's 2016 campai...
In recent years, there has been a trend of celebritiesusing their platform to speak out on political issues and endorse candidates. While this can be seen as a positive use of their influence, it also raises concerns about the potential impact of celebrity endorsements on the political landscape...