Marketing Strategy is the long term planning of business objectives that the company wants to achieve, i.e. to increase reputation and sales
If you’re still wondering how digital marketing works in real life, here are a few practical examples. There are many types of digital marketing, and we’ve outlined the pro’s and con’s of each below. 1. Pay-Per-Click (PPC) Pay-per-click (PPC) marketing, also called search advert...
Types of marketing Traditionally, marketing has been divvyed up by medium—something it has in common with advertising. But technology’s growth means the world has broadened its communication opportunities and shrunk the distance between and places, and so has marketing’s approach. Here’s some ...
To give you an idea of the various ways content marketing can bring a business to the next level, let’s look at the most popular content types.
There are eight types of marketing research you can try to stay ahead of the competition. Learn more about marketing research methods and how to use them.Latest posts on Tips Market research automation: A marketer’s guide for 2025 Kevin Branscum | April 21, 2025 Read more 5 lead-generation...
Content marketing entails the way businesses make up and share relevant and frequent information to obtain the interest of the specific audience and maintain them through solid connections within a given period. However, businesses may employ various ways to ensure that the strategi...
Brand marketing comprises the campaigns that a company uses to message its brand and vision to consumers. Unlike other types of marketing, these campaigns focus on changing or maintaining brand perception.
Unsurprisingly, there are numerous different types of marketing postcards. For their marketing techniques to both appeal to their target customers and stay relevant, businesses have to keep up with the changing times of marketing approaches. The Internet has brought a new wave of virtual advertising,...
Mobile marketing It isn’t just applications designed to enhance the use of existing products where mobile technologies have made an impact on P&G and companies like it. Mobile has transformed everything from logistics to marketing. In marketing and advertising – two key elements of a consumer-fa...
Jobs, S. (n.d.).Launch of Apple “Think Differently” Campaign – 1997. Speech. This piece was published February 22, 2022. The definition of marketing was revised December 2022 to align with new understanding of types of marketing, types of marketing strategies, marketing tactics, marketing ...