If you’re still wondering how digital marketing works in real life, here are a few practical examples. There are many types of digital marketing, and we’ve outlined the pro’s and con’s of each below. 1. Pay-Per-Click (PPC) Pay-per-click (PPC) marketing, also called search advert...
There are eight types of marketing research you can try to stay ahead of the competition. Learn more about marketing research methods and how to use them.Latest posts on Tips Market research automation: A marketer’s guide for 2025 Kevin Branscum | April 21, 2025 Read more 5 lead-generation...
During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested types of marketing methods like paid ads, email marketing, and SEO. These tactics still work well, but over the years a lot of new options and channels appeared. There ...
Content marketing entails the way businesses make up and share relevant and frequent information to obtain the interest of the specific audience and maintain them through solid connections within a given period. However, businesses may employ various ways to ensure that the strategi...
Types of marketing Traditionally, marketing has been divvyed up by medium—something it has in common with advertising. But technology’s growth means the world has broadened its communication opportunities and shrunk the distance between and places, and so has marketing’s approach. Here’s some ...
Unsurprisingly, there are numerous different types of marketing postcards. For their marketing techniques to both appeal to their target customers and stay relevant, businesses have to keep up with the changing times of marketing approaches. The Internet has brought a new wave of virtual advertising,...
To give you an idea of the various ways content marketing can bring a business to the next level, let’s look at the most popular content types.
Students transferring from another four-year college or university have been through this before. They have an idea of how the admission process works, they’ve been hit with every marketing tactic in the book, and they’re looking for a change. While the “missing ingredient” for these stud...
Types of Marketing Materials There are two main categories of marketing materials: digital and print. Digital Marketing Materials Digital marketing materials are assets found on an online space or platform. As the internet expands and evolves, so does the type of digital collateral that brands use....
Unfortunately, as marketing professionals try to gain new business budgets and make claims of their worth, their failure to admit the limits to knowledge of how or why people might be persuaded to buy products results in many consumers blaming marketing for all types of social problems. Public ...