I talked about the frustrations I had experienced trying to find a design agency that truly “got” my brand and how that had inspired me to create the kind of agency I wished had existed. I also highlighted the importance of brand storytelling in today's crowded marketplace. In a world ...
In todays competitive environment, students need a way to differentiate themselves from their peers. They need an X factor that makes them indispensable. In short, they need a personal brand. Personal branding can be a powerful tool for professional success. Personal branding is not simply a ...
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While they may be split on whether marketing is most effective for winning new customers, retaining customers or building brand loyalty… they wholeheartedly believe in its effectiveness. At the same time, onlyone-thirdof marketers surveyed by the CMO Council in collaboration with NCSolutions¹ ar...
Such is the ease with which digital natives can fact-check our dodgy marketing claims and swipe left on our ads that it is getting harder to build brand loyalty. Online, talk is cheap and prices are readily Googled. Surveys suggest that young Americans are among the most price-sensitive foo...
Build your brand and get your startup and product noticed with this kit of PR and Branding guides and templates. Start branding Attract As a young company, nothing is more important than driving traffic to your website. The easiest way to attract traffic to your website begins with understand...
Beyond footwear, the Swoosh permeates popular culture as atrademarkof excellence. It emblazons merchandise and apparel worn by millions around the world. The logo transformed Nike from a humble startup into a leading global brand valued at over$160 billion(source). The Swoosh remains a symbol ...
the senior-most clients, generally CMOs and even CEOs, who are trying to make sure their company is in the press, saying, “Brand X is doing something innovative.” And there are only two things at their shiniest point right now, and that’s AI and blockchain. The conversations start ...
Since then, this reputable brand has built a name for itself with quality, innovation and industry presence. Offered throughout the world now, Toyo offers tires for almost every vehicle on the road today, including motorsports, performance and competition tires. Other smaller brands that are ...
A strength of the community flywheel is that it lends itself to agile ways of working, allowing a brand to test and learn its way to successful community engagement without requiring high-risk upfront investment. This is a key reason why start-ups have been so successful...