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Social video “is taking more of a lead over CTV” because it provides better campaign reporting based on an advertiser’s preferred business outcomes, a capability that CTV lacks in comparison, said Chris Bruderle, the IAB’s VP of industry insights and content strategy. CTV also lacks ...
If we want immigrants, refugees, and racialized groups to thrive, we need our policies on social determinants of health and mental health services to evolve Hill Times October 7, 2018 Regent Park affordable housing lottery draws thousands — and highlights supply ‘crisis,’ advocates say CBC News...
Reimagining Retail: How retailers can capitalize on New Years resolutions Trending in United States Article The retail media-CTV marriage will renew its vows in 2025 Report Paid Social Forecast Report H2 2024 Article The top 5 ads of 2024: Pop culture personalization, out-of-home fantasy, and ...
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Connected TV (CTV) is reshaping big-screen advertising. Discover strategies to make the most of this game-changing platform.
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Top Social Media and PR News Stories This Week If you work in social media marketing, these are the stories you need to read this week! New “No Edit” Tag in Testing on Facebook Trial Your Reels Before Publishing Custom Lists in Testing on Threads Updates to YouTube CTV New “No Edit...
Over-the-toptechnology is distributing more and more media each day. In fact, it has redefined our media distribution channels to the extent that most media is not delivered to consumers via the internet. Some industry leaders even advocate that we stop differentiating betweenOTT vs CTV, streamin...
We’ve lowered our CTV ad spending outlook, but the format remains robust. Ad spending growth aligns with time spent on CTV. Hulu leads in CTV ad revenues, but others aren’t far behind. Charts in This Report US Connected TV (CTV) Ad Spending, 2021-2027 (billions, % change, and % ...