& Kekec, P., 2015, `The role of marketing channels in supply chain management', Journal of Retailing 91(4), 586-609. https://doi.org/10.1016/j.jretai.2015.03.003KOZLENKOVA I V, HULT G T M, DONALD J, et al. The Role of Marketing Channel in Supply Chain Management [ J ]. ...
营销英语 THE MARKETING CONCEPT UNIT1THEMARKETINGCONCEPT (1)–1 AFTERLEARNINGTHISUNITYOUSHOULDBEABLETO:1.Explainwhatmarketingis.2.Understandtheroleofmarketingandwhatmarketersdo.3.Recognizethewaysofsatisfyingcustomers.4.Rationallyanalysecustomers’needs.(1)–2 •1．getbyon靠…过活 •2.televisioncommercial...
Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters-Subsidiary Relationship 喜欢 0 阅读量: 61 作者:GIRISH,MALLAPRAGADA,AMIT,SAINI,RAJDEEP,GREWAL,ALOK,KUMAR 摘要: Toanagearketinghannels,ubsidiariesfultinationalorporations (MNCs)us...
In particular, we emphasize the focal role of factors increasing firm data-leveraging and resilience. At the same time, we examine conditions that might increase the risk of violating implicit or explicit terms of the consumer-firm data exchange, such as data breaches, incentive misalignment, data...
4. Implications for Service Marketers * Service marketers must stress the role of new service development. The development of new services paves the way for firms to expand and segment their markets. 4. Implications for Service Marketers * While the marketing of services has much in common with...
- The 21st century is the era of lots of new technology. Every business organisation uses unique technology to enhance the digital marketing concept. Digital marketing that plays a vital role in business development uses excellent technology to enhance business revenue.| PowerPoint PPT presentation |...
This section of the handbook collects all the resources related to the Product Leadership Team (PLT), or the team including the Chief Product Officer (CProdO) and the CProdO direct reports. Product Principles These are core principles we believe world class product organizations exhibit. The goal...
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Learning Intentions To develop an understanding of the four elements of the marketing mix Advertising Advertising is a very important part of the Marketing departments role – this is what makes customers aware that the product exists. It will include information about the product and encourages peopl...
While influencer marketing has been an important marketing channel for some time, our latest survey highlights the growing role of niche influencers in particular. In 2024, marketers reported leveraging and benefiting from small-scale influencers — that is, influencers with fewer than 100,000 follo...