Hope to find a sustainable and profitable advantage is not an easy task; particularly in large competitive atmosphere that others all follow the same effort and research. As a result, companies by using the correct marketing mix can promote and increase their sales and help increase profitability....
Yet, there is a limited body of empirical research relating to the role of account planners in advertising agencies. This research investigates their role in the IMC implementation process and the part that brand identity statements play within that role.This research involves a multiple case study...
Advertising played a vital role in the change of the American economy from one in which most goods were produced and sold locally to one developed mainly by brand names and products sold nationally. Before the 1880s, most advertisements consisted entirely of print. The print itself was primarily...
Brand Purpose explores what brands stand for, with in-depth perspective and analysis from Adweek's global network of journalists and contributors.
The role of social media in business is growing by the day. The following stats highlight social media’s burgeoning influence: October 2024 data shows that, of the5.52 billion internet users worldwide, 63.8% are active users of social media. ...
of brand names (Pathak et al., 2020,Pogacar et al., 2015,Robertson, 1987). While creativity may be the first path to differentiation, and differentiation from similar entities is one of the main reasons why we give a name and possibly a logo to our company, activity, website, cause, ...
Alden, Dana L et al (1999), Brand Positioning Through Advertising in Asia, North America and Europe: The role of Global Consumer Culture, Journal of ... Toops,M Laura - 《American Agent & Broker》 被引量: 1发表: 2009年 Environmental benchmarking of medium-sized TVs sold in North Americ...
What are the functions of commercial advertising? A. Communicating a Brand’s Identity B. Supplying Information to Customers C. Persuading customers to go for Products D. Generating demand E. Maintaining Customer Base F. Pricing Comparisons G. Previewing New Trends 点击查看答案手机看题 ...
(2011). The impact of brand equity on advertising effectiveness (Samsung and Snowa brand names as a case study). Interdisciplinary... Ranjbarian,Bahram,Abdollahi,... - 《Interdisciplinary Journal of Contemporary Research in Business》 被引量: 6发表: 2011年 The Strategy‐performance relationship ...
Goals: a. Enhance brand recognition: Let more U.S. consumers know about and love the smart coffee table refrigerator. b. Increase sales volume: Achieve a significant breakthrough from the original annual sales of less than 700 units. c. Optimize marketing investment: Lower customer acquisition ...