The RealReal is the world’s largest marketplace for authenticated luxury resale where you can buy and sell items from top designers across women’s, men’s and ki…
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Don't get me wrong, shopping on TheRealReal is still a bit of a splurge, and shipping is unfortunately not free for buyers, but it is a great second-hand way to find pieces you may not have even known exist. While the images on the website are a little stock-image-like, there are...
The RealReal, which is known for its authentic identification, has recently been identified as a serious threat to the identification process of counterfeit goods. Affected by this negative news, the market value of The RealReal has shrunk by 1/4 in the past 20 days. In November 5th, CNBC (...
Second-hand luxury is no longer taboo. In fact, it’s trending. Sites like The RealReal, Vestiaire Collective, and Tradesy offer authenticated second-hand Gucci items at significantly reduced prices. These platforms are a treasure trove for anyone looking to add some Gucci flair to their wardrobe...
The company – which has partnered with over 30 resale sites, such as The RealReal, Rent the Runway, Vestiaire Collective, eBay, and Kidizen – stated in a release that “with Poshmark’s recent acquisition by Naver and ThredUp’s projected revenue exceeding $82B by 2026, shoppers are clearl...
She joined after working in marketing, partnerships and strategic initiatives at The RealReal, the largest authenticated luxury consignment marketplace in the U.S.DIGITAL EXPANSION. We now had two brands with 55 years of combined experience feeding into one beautiful website. With an expanding team...
Last year we predicted a "unicorn" in this space — in fact, Rent the Runway and StockX both duly topped billion dollar valuations earlier this year, joining The RealReal, which in turn went public in 2019. The shift from a focus on generating value for shareholders to co...
20. The RealReal Referral incentive structure:The RealRealrewards both the advocate and the friend using a two-sided referral incentive structure. Type of referral incentive used:The RealReal has one of the biggest referral rewards, offering $100 off for the friend and the advocate. This high rew...
I put businesses like The RealReal or thredUP into the larger market of rental businesses because if you buy a handbag right now with the intention of selling it on The RealReal and get a portion of your spend back, what you've effectively done is rented that handbag for...