(1996). Remembering the publics in public relations research: From theoretical to operational symmetry. Journal of Public Relations Research, 8, 263-278.Karlberg, M. (1996), `Remembering the public in public relations research: From theoretical to operational symmetry', Journal of Public Relations ...
1.Of, concerning, or affecting the community or the people:the public good. 2.Maintained for or used by the people or community:a public park. 3.Capitalized in shares of stock that can be traded on the open market:a public company; took the company public. ...
The Excellence study has shown that public relations is an unique management function that helps an organisation interact with social and political components of its environment. These components make up the institutional environment of an organisation, which consist of publics that affect the ability ...
Related to public affairs:public relations Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information...
aPublic relations (PR) involves building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events 公共关系 (PR) 介入建立好联系与公司的各种各样的公众通过获得有利宣传,...
工商管理专业英语unit18 The Realities of Public Relations Glossary • embrace: v. to accept or include something. 包括,包含 • publics: n. people in general 公众 • publicity: n. attention in magazines, newspaper or TV. 宣传报道 • propaganda: n. information that a government or ...
百度试题 结果1 题目The goal of___is to build good relations with company's various publics、 相关知识点: 试题来源: 解析 public relations 反馈 收藏
It is an exciting time for Public Relations practitioners, academics and students. Social Media promises new ways and means to reach target publics and professional practice is to take advantage of Web 2.0 technologies which support social media and make User Generated Content possible. However, it...
the preparation and process necessary to reach a variety of "publics" and, most importantly, how to implement actual PR practice. Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and str...
In this paper, I examine how scientific disciplines define their boundaries by defining the publics with whom they engage. The case study is an episode in the development of early American sociology. In response to the dual challenge of credibility set up by the conflict between religious Baconian...