In the modern era of digital media, the power of marketing has grown exponentially. While this has enabled companies to reach their target audiences more effectively, it has also opened the door to potentially harmful practices. Among these are marketing manipulation, extremist messaging, and exagger...
Digital Media psychology The topic of digital media and psychology is widely discussed academically. Today’s proliferation of social networking sites, Facebook in particular, is a driving force behind the growing field ofmedia psychology. And media psychologists have plenty to keep them busy: An ar...
When we think of colors and personality psychology, we typically think of theHartman Personality Profile, which divides our personalities into four colors: red, blue, white, and yellow. Alternative psychology also associates variouscolors with different moods, which are often similar to the color cha...
A Deep Insight Into the Psychology of Your Target Audience: 6 Things a Digital Marketing Agency Will Do for You When looking for a way to grow your target audience, it helps to consider the talents of a digital marketing agency. They know the ins and outs of fi...
What Is The Psychology of Videos In Marketing?There are many reasons why video is such a powerful marketing tool, but they all come back to one thing: human psychology.Humans are wired for connection. Face-to-face connection is the most compelling, but that’s not always possible. So, ...
The simplest starting point is to just run a limited time discount and see how customers respond. Conclusion For a more in-depth look at each of these 6 principles, check out Robert Cialdini’s book,Influence: The Psychology of Persuasion. I promise you, it’s worth the read....
We all know that a deep understanding of psychology will make us better marketers, but determining exactly where to start if we want to learn more about the psychology of marketing can feel daunting.
Beyond specific marketing channels, you’ll learn how to use marketing psychology and communities to support your strategic efforts. A bonus of passing this course: you’ll get access to the LinkedIn Oxford Executive Education Alumni group and edX’s Career Engagement Network. Grow Your Digital ...
The Effect of Digital Marketing, And E-Commence on SMEs performance of BaghdadMechman, AliOmar, Siti SarahHamawandy, Nawzad MajeedAbdullah, Arshad SedeeqQader, Abdulkhaleq NaderJournal of Positive School Psychology
Online shopping has become amulti-billion-dollar industry. In the last couple of years, more and more retailers are investing in e-commerce websites and digital marketing strategies. But, the success of e-commerce relies heavily on understanding the psychology of consumers and how they behave whe...