In the past, the concept of marketing emphasised sales. The producer or manufacturer made a product he wanted to sell. Marketing is as important in today's economy as the production of goods and services. Basically, selling the product would be accomplished by sales promotion, which included ...
The modem marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles. It subscribes to the notion that production can be economically justified only by consumption. In other words, goods should be produced only if they can be sold. Therefore...
The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles. It subscribes to the notion that production can be economically justified only by consumption. In other words, goods should be produced only if they can be sold. Therefore...
In carrying out marketing work, an organization may use one or a combination of the following philosophies or concepts which Kotier (1994), described as: (1) the production concept (2) the product concept (3) the selling concept (4) the marketing concept and (5) the societal marketing ...
1. The Marketing Concept The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case. In 17...
To understand the marketing concept (概念),it is only necessary to understand the difference between marketing and selling.Not too many years ago,most industries fixed their attention mainly on the production of goods,and then depended on “persuasive salesmanship” to move as much of these goods...
我祝愿您所有最佳在您的努力和在月和明年。 谢谢。 [translate] aThe product concept includes everything from the decision to make a product to the final packaging and branding .Firstly, the marketing concept focus on customer needs. The product conceptfocus on the qualiy of product. [translate] ...
【题目】To understand the marketing concept,it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship"Such production and selling ...
aspectre 正在翻译,请等待...[translate] aThe company orientations Will be divided into four: production concept, product concept, selling concept, marketing concept. 公司取向将被划分成四: 生产概念,产品概念,卖概念,营销概念。[translate]
阅读理解。 To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and