Storytelling can and should be an integral part of an effective enterprise-wide response to the cyber risks we face. Our emotional connection to these challenges, through stories, can be as powerful as technology in building the organisational, behavioural and cultural changes required to better ...
The Power of Storytelling 作者:Holtje, Jim 出版年:2011-12 页数:314 定价:109.00元 ISBN:9780735204607 豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单 分享到 推荐 内容简介· ··· A guide to crafting unforgettable, attention-grabbing business communications-from speeches and letters to busine...
DOES STORYTELLING WORK FOR BUSINESS MARKETING? Over the years, in meetings with business owners, I’ve discovered many don’t consider storytelling to be an important part of their marketing and communication strategy. That is, they think it’s a nice idea, but would rather focus on analytics...
The Power of Storytelling 暂无报价 3评论 100%好评 编辑推荐: 内容简介:A Guide To Crafting Unforgettable, Attention-Grabbing Business Communications-From Speeches And Letters To Business Plans-Using Stories From The World'S Top Business Leaders. The World'S Foremost Business Leaders Are Also Gre...
The Power of Storytelling in Marketing Storytelling has always been a powerful tool for human communication. It has the ability to captivate, inspire, and persuade an audience. In the world of marketing, storytelling is an essential component for creating a strong and memorable brand. By weaving ...
“It stands for an intriguing beginning, riveting middle, and satisfying ending. If you remember this structure, you’re 50% there,” explains Esther in an interview abouthow business leaders can get better at storytelling. “When planning for your narrative, think of a story in the context ...
Crafting a compelling brand narrative is essential for achieving marketing success. With the power of storytelling, you can elevate traditional market categories into extraordinary experiences. By focusing on the key players in your business and crafting exceptional narratives, you can turn abstract concep...
I was responsible for shaping culture in a business of 90,000 employees in 150 countries. 我负责为这个有9万雇员的企业构建文化,其业务遍及全球150个国家。 And I found that stories were such a great way to connect with people and have them think: What would I do in this situation?
Research by the Journal of Neuroscience (2019)discusses the importance of usingstorytelling in business presentationsto disclose information to the public in a more accessible format. Our brains are wired to process stories more effectively than raw data or facts. When we hear a story, our brains...
When used appropriately, storytelling creates powerful and memorable digital experiences. In this workshop, we are going to discover how! Here’s What You Should Be Expecting: Interactive live sessions 5× 2.5h live sessions Practical insights Apply the fundamentals of storytelling Hands-on exercises...