Zhao X, Lynch JG Jr, Chen Q (2010) Reconsidering Baron and Kenny: myths and truths about mediation analysis. J Consum Res 37(August):197–206. https://doi.org/10.1086/651257 Article Google Scholar Download references Acknowledgements This project was supported by Award No. BJA-2018-DP-BX...
Lynch, Q. Chen Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis J. Consum. Res., 37 (2) (2010), pp. 197-206, 10.1086/651257 View in ScopusGoogle Scholar Cited by (9) The interplay of perceived benefit, perceived risk, and trust in Fintech adoption: Insights ...
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