The mental accounting of sunk time costs: why time is not like money. J Behav Decis Making. 2001;7(14):169–185. 9. Kelly T. Sunk costs, rationality and acting for the sake of the past. Nous. 2004;38(1):60–85. 10. Kwak J, Park J. Effects of a regulatory match in sunk-...
Sunk cost fallacy Individuals commit the sunk cost fallacy when they continue a behavior or endeavor as a result of previously invested resources (time, money or effort) (Arkes & Blumer, 1985). This fallacy, which is related toloss aversionandstatus quo bias, can also be viewed as bias ...
The mental accounting of sunk time costs: why time is not like money. Journal of Behavioral Decision Making 14(3): 169–185. Article Google Scholar Soman, D. 2003. The effect of payment transparency on consumption: quasi-experiments from the field. Marketing Letters 14(3): 173–183. ...
The mental accounting of sunk time costs: why time is not like money. J Behav Decis Making. 2001;7(14):169–185. 9. Kelly T. Sunk costs, rationality and acting for the sake of the past. Nous. 2004;38(1):60–85. 10. Kwak J, Park J. Effects of a regulatory match in sunk-...
the mental accounting of sunk time costs why time is not like money 热度: RESEARCH ARTI CLE The time course of breaking mental sets and forming novel associations in insight-like problem solving: an ERP investigation Junlong Luo · WenFu Li · Andreas Fink · ...
Study Two illustrated the necessity of considering contextual factors when interpreting subjects' responses to sunk costs. Study Three verified the importance of both mental accounting and the magnitude of the additional cost. The last study, Study Four illustrated that, while endowment does not appear...
Sunk cost fallacy refers to our need to follow through with something once we’ve invested time and/or money into it. This fallacy falls under the wider umbrella of the commitment bias, as it occurs even when the outcome isn’t one we hoped for. We feel that if we don’t stay committ...
Sunk cost fallacy Individuals commit the sunk cost fallacy when they continue a behavior or endeavor as a result of previously invested resources (time, money or effort) (Arkes & Blumer, 1985). This fallacy, which is related to loss aversion and status quo bias, can also be viewed as bias...
Reliable infrastructure is vital for Nordic societies, but they face escalating climate risks. Climate change is increasing magnitude and frequency of floods, storms, and landslides, making adaptive solutions crucial. This review explores Nature-Based So
The mental accounting of sunk time costs: why time is not like money The sunk-cost effect, an irrational attention to non-recoverable past costs while making current decisions, has been documented widely in the domain of mon... D Soman - 《Journal of Behavioral Decision Making》 被引量: ...