二.Chapter Three Analyzing the Marketing Environment(营销环境分析) : The marketing environmentincludes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with customers Microenvironment(微观环境)consists of the actors close to th...
TheMarketingEnvironment3PrinciplesofMarketingThe3PrinciplesofMarketing1 TheMarketingEnvironmentThemarketingenvironmentincludestheactorsandforcesoutsidemarketingthataffectmarketingmanagement’sabilitytobuildandmaintainsuccessfulrelationshipswithcustomers3-4 TheMarketingEnvironment3-42TheMarketingEnvironmentMarketingEnvironment...
Themarketingenvironmentincludestheactorsandforcesoutsidemarketingthataffectmarketingmanagement’sabilitytobuildandmaintainsuccessfulrelationshipswithcustomers TheMarketingEnvironment Microenvironmentconsistsoftheactorsclosetothecompanythataffectitsabilitytoserveitscustomers,thecompany,suppliers,marketingintermediaries,customermarkets,...
1、Chapter 3环境研究The Marketing Environment营销环境1Marketing EnvironmentMarketing Environment consists of the actors and forces outside marketing that affect marketing managements ability to develop and maintain successful relationships with its target customers.企业外部能够影响企业建立并保持与目标客户良好...
The marketing environment of a firm consists of three levels. The micro-environment comprises elements which impinge directly on a company. The macro-environment includes those pressures and forces which eventually affect the firm's dealings with its micro-environment. The internal environment is ...
chapter3 The Marketing Environment Chapter3TheMarketingEnvironment营销环境 Objectives(P59) theenvironmentalforcesthataffectthecompany’sabilitytoserveitscustomers.影响公司顾客服务能力的环境因素 howchangesinthedemographicandeconomicenvironmentsaffectmarketingdecisions.人口和经济环境的变化如何影响营销决策 the...
Key environmental factors that marketers need to consider when analysing the marketing environment include political, economic, sociocultural,()forces.A.technologicalB.culturalC.legalD.environmental正确答案:technological;legal;environmental 点击查看答案进入小程序搜题...
sMacroenvironemnt •RespondingtotheMarketing Environment TopicOutline Chapter3-slide3 Copyright©2010PearsonEducation,Inc. PublishingasPrenticeHall TheMarketingEnvironment Themarketingenvironmentincludes theactorsandforcesoutsidemarketing thataffectmarketingmanagement’s abilitytobuildandmaintainsuccessful relationships...
市场营销课件:Chapter 3 the marketing environment.docx,Chapter 3 环境研究——The Marketing Environment营销环境 1Marketing Environment Marketing Environment consists of the actors and forces outside marketing that affect marketing management’s ability to
TheMarketingEnvironment Whatisthemarketingenvironment?•Themarketingenvironmentsurroundsandimpactsupontheorganization.Therearethreekeyperspectivesonthemarketingenvironment:the"macro-environment"the"micro-environment"the"internalenvironment"Themicro-environment •Itinfluencesanorganizationdirectly.•Itincludessuppliersthat...