Official website of Bernadette Jiwa, Irish Australian Novelist and author of 'The Making of Her. In 2019 she embarked on writing her debut novel, The Making of Her, which will be published in 2022 by Dutton in the US and Penguin Random House in Australia
Years ago, when the owner of our local bakery decided to bake only gluten-free bread and cakes, it would have sounded like a risky strategy. Many people would have advised her to sell both conventional baked goods alongside her gluten-free loaves. Instead, she put a stake in the ground....
—Bernadette Jiwa, global authority on business philosophy Image of Bernadette Jiwa from thestoryoftelling.com Today’s quote comes from a blog post Bernadette Jiwa wrote on August 21, titled “The Value Shift.”Check out her insightful work and website. What is your answer to the question po...
Gain a complete understanding of “The Upside of Your Dark Side” by Todd Kashdan and Robert Biswas-Diener from Blinkist. The “The Upside of Your Dark Side” book summary will give you access to a synopsis of key ideas, a short story, and an audio summa
Gain a complete understanding of “The Personality Brokers” by Merve Emre from Blinkist. The “The Personality Brokers” book summary will give you access to a synopsis of key ideas, a short story, and an audio summary.
In her bookStory Driven: You Don’t Need to Compete When You Know Who You Are, business advisor and storytelling expertBernadette Jiwarefers to purpose as simply “the reason to exist.” Jiwa asserts that purpose is the cornerstone of creating a competitive advantage, perhaps because so many ...
I remember talking to Bernadette Jiwa, who writes very short, very beautiful books. And I asked her about why she did that. And she said she went to a bookshop to do some research, competition research. And she saw people looking at books, taking it down from the shelf, and going, ...
Bernadette Jiwa has a better way of making this more comprehensible to her readers: via two very simple mathematical equations: • PRODUCT – MEANING = COMMODITY • PRODUCT + MEANING = BRAND In other words, the difference between a brand and a commodity is quite straightforward: the story....
Build trust and connection with the people you want to matter to through the power of story. Find Out More Story Skills Put your stories to work in the world and create the impact you want by becoming a better storyteller. Find out more Books Bernadette's books have helped thousands...
And there, at the threshold, stood a woman neither of us knew, a woman boldly announcing that, for the past three days, she'd been hearing about "these two creativity guys" and she just had to meet us, her business now on the cusp of either breaking through or breaking down. ...