Clear goals will help you create the most effective content possible. A lack of structure could be damaging to your strategy, execution, and performance. Visualizing your content marketing goals before implementing new tactics allows you to determine which types of content you should create, and how...
3 Steps to Measure the Value of Content MarketingLizzy Foo KuneAnna Maria Virzi
SEM characteristics include … Millions of people are searching for information every minute. Google presents them with the best information for their query. You create content that search engines view as one of the best sources for a query ...
More importantly, the numbers will tell you which content resonates best with readers in each of those channels so that you can shape your distribution plan accordingly, to ensure that your work gets in front of the people who will read it. Measuring the results of your content marketing is...
Build real authority in your space: Create original research, share unique data points, and include expert insights. For example, instead of summarizing others' findings, run your own experiments or analyze your internal data to share insights nobody else has. ...
Build real authority in your space: Create original research, share unique data points, and include expert insights. For example, instead of summarizing others' findings, run your own experiments or analyze your internal data to share insights nobody else has. ...
Content creators generate the content that fuels your content marketing strategy. They follow your instructions to create high-quality content pieces that meet your needs. Some content creator roles and their responsibilities include: Writers: Create long and short-form content with proper spelling, gra...
Esports is fast becoming one of the most popular spectator sports for young US men. But brands looking to capitalize should first learn the complex rules of the new, global game in esports marketing.
First, let’s get clear on the six characteristics of perfect content marketing and why it’s essential that you get started. (NOTE:At the end of this chapter, you’ll get access to a tool we use to make perfect content planning a breeze.) ...
Content marketing. Marketing funnel. Smart content marketing funnel. Familiar, right? We’ll assume there is no need to explain the impact of content (and by that I mean not just any kind of content) in a content marketing funnel, and also thatcontent marketing isn’t just writing blog pos...