Imagine that you are a marketer with a good product but mediocre online reviews. When would be the best time to present the review score information to consumers: before the product description, with the product description, or after the product description? In order to answer this question, ...
[translate] afor the usefulness of online reviews. 为网上回顾的有用性。[translate]
As the internet becomes more and more dispensable with a vast section of society, the significance and importance of online communication is also becoming quite evident. What exactly is online communication and why it is becoming very vital for the world as a whole and what does the f...
Investigating the Effects of Textual Reviews From Consumers and Critics on Movie Sales on how to allocate their resources on different social media-related marketing strategies to maximize the economic value of online user-generated information... T Deng - 《Online Information Review》 被引量: 0发表...
Based on the B2C trading platform, collecting the data by designing and issuing the questionnaire, through correlation analysis and regression analysis with the data, this paper studies the influence degree that the related factors of online reviews impact consumers' purchase decisions. We find that ...
Customers depend on online reviews to acquire adequate product information so that to make a reasonable evaluation when shopping online.On account of that,many online retailers are motivated to manipulate these product reviews to deliberately distract consumers' judgment and mislead them to make purchase...
The best way to reach customers is through authentic testimonials. A message from a satisfied former customer is powerful. Research shows that 92% of customers consult online reviews before making a purchase decision. Of the hundreds of different review websites on the Internet, Google may be the...
The Importance of Being Earnest: Mandatory vs. Voluntary Disclosure of Incentives for Online Product Reviews Many sellers provide incentives for online product reviews to influence consumer perceptions and purchase decisions. Although relevant laws require disclos... G Cui,Y Chung,L Peng,... 被引量...
As the most important attribute, the quantity and quality of online reviews get more attention. Though many studies have revealed that both of them have positive effect on purchase decision, there is still a dispute about the relative effect size.With the deepening of research, researchers are ...
The determinants of online customer ratings: a combined domain ontology and topic text analytics approach Merchants, as well as customers, have noticed the importance of online product reviews and numeric ratings in electronic commerce websites. It is valuable ... R Chen,W Xu - 《Electronic Comme...