Journal of Advertising 21 (4):35-59.Marc G Weinberger,Charles S Gulas.The Impact of Humor in Advertising:A Review. Journal of Advertising . 1992Weinberger, Marc C. and Charles S. Gulas (1992), "The Impact of Humor in Advertising: A Review," Journal of Advertising, 21 (4), 35-59....
Journal of AdvertisingWeinberger, M. G., & Gulas, C. S. (1992). The impact of humor in advertising: A review. Journal of Advertising , 21 (4), 35–59.Weinberger, Marc G., and Leland Campbell, and Charles S. Gulas ( 1992 ), “The Impact of Humor in Advertising: A Review,” ...
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Humor in advertising targets a very heterogeneous audience simultaneously on the local and national even international scale. While it is universally practiced, practices of humor are nevertheless extremely varied, and it use in advertising may require adaptation when communicating in different contexts (...
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Humor has long been a popular tool of advertising agencies. However, its effectiveness has been controversial. Humorous ads win Clio awards, but do they generate sales? There has been plenty of speculation on this topic and some rigorous analysis. The analysis suggests that the use of humor is...
The impact of humor on mediation, 61-oct disp. Resol. J. 33Humor Styles
The direction of this in-fluence is in accordance with the predictions of the disparagement theories of humor. This study supports the impact of disparaging humor contents on the per-ceived funniness of political jokes. 展开 关键词: disparagement incongruity political jokes ...
Showing a limited preview of this publication: Abstract Humorous material tends to be recalled at higher rates than non-humorous material however it is not clear why this occurs. The present study evaluated semantic elaboration, incongruity resolution, and perceived humor explanations of this memory ph...
Few corners of the world remain untainted by intrepid tourists, and their impact is often devastating. Too frequently they trample heedlessly on fragile environments, displacing wildlife and local populations in their insatiable quest for unexplored locations. ...